UNE SESSION GAMING EN VIDÉO AVEC ORELSAN ET THE SHOES
Orelsan et Guillaume (The Shoes) ont été filmé en train de s’affronter à WipeOut en compagnie de Pierre Siankowski (ex-directeur des rédactions des Inrocks). Cette session gaming fut retransmis en Facebook live et mise en ligne sur lesinrocksTV.
AMPLIFICATION
Un article dédié hébergeant la vidéo fut rédigé et mis en avant en Homepage sur lesinrocks.com. Des formats display exclusifs apparaissaient sur cette page dédiée et une campagne InRead desktop et mobile fut mise en place.
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